This core course focuses on the fundamental concepts of strategy and strategic management, and explores the task of developing, implementing, executing, and monitoring an organization's strategy. The emphasis is on the kinds of problems and issues that affect the success of the entire organization. Examples are drawn from all sizes and types of organizations, businesses, not-for-profits, government agencies, and the third sector. Nevertheless, the majority of content and the cases discussed deal with profit-oriented enterprises, operating in a competitive environment. The course uses readings, lectures, case discussions and role playing to expose students to a wide range of concepts and to the many types of situations that face managers and bear directly on an organizations's ultimate success. (Formerly: SB/SGMT 4010 3.00)
Note: Not open to iBBA students for credit. Effective Fall 2008 this course cannot be completed on Exchange by BBA Direct-Entry students. exceptions may be made for Delayed-Entry students going on Exchange during their 4th year of study.