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SB/MKTG 4550 3.00   Brand Management


Course Description:

This course focuses on the role of products in the marketing mix. Topics include: planning and creation of new products, deletion of obsolete products and management of mature products in the product line. Instructional methods include lectures, case analysis and textbook discussion. Prerequisite: SB/MKTG 1030 3.00 (Previously offered as SB/MKTG 2030 3.00).

Language of Instruction:

English

Course Schedule:

Fall/Winter 2022-2023 Schedule

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