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SB/MKTG 4400 3.00   International Marketing


Course Description:

This course satisfies two interrelated objectives: to improve the student's marketing decision-making ability through the solution of complex multinational marketing problems; and to increase the student's sensitivity to different cultural, socio-economic and legal environments encountered in the international marketplace. The course uses readings, cases and a group project. Prerequisite: SB/MKTG 1030 3.00 (Previously offered as SB/MKTG 2030 3.00).

Language of Instruction:

English

Course Schedule:

Fall/Winter 2022-2023 Schedule

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