York Course Web Site
Current Course Search By ...
Search By Subject
Search By Term
Search By Course Title
Search By Instructor
General Education Course
eLearn Course Search
After 6pm Course Search
Weekend Course Search
Advanced Search
View Active Course Timetables
 
My Class Schedule ...
Plot My Timetable
Timetable Help
Exam Information ...
Search Current Exam Schedule
My Exam Schedule
Exam Conflicts
Building Acronyms
Deferred Exam : FAQ
Religious Obersevances
 
Course Search By ...
Historical Course Search By Faculty, Subject, Number
Historical Course Search By Title
 
Course Evaluation Search
Course Evaluation Search FAQ
Course Evaluation Search Results
Course Information ...
FAQ
Important Dates
Lecture Schedules
Lecture Schedules
University Calendars
Disclaimer
 
 

SB/MKTG 4321 3.00   Entertainment Marketing


Course Description:

Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on analyzing the relationship between the global marketplace and entertainment business decision making; the determination of entertainment products, services, experiences, prices, channels, and communication strategies; and the firm's overall system for planning and controlling its entertainment marketing effort. Prerequisite: SB/MKTG 2030 3.00

Language of Instruction:

English

Course Schedule:

Fall/Winter 2017-2018 Schedule


York Course Website Version 2.1.7 (Jul 24, 2017)
Copyright 2005-2017 © York University

[PU1]