SB/MKTG 4320 3.00 Tourism, Sport & Leisure Marketing
This course explores the tourism-sports-leisure (TSL) industry, one of the fastest growing sectors of the economy. Students will learn about unique strategic challenges of TSL marketing. In addition, expertise of the cultural, societal, and technological context of TSL production and consumption will be discussed to prepare students for jobs in this complex and competitive marketplace.
Prerequisite: SB/MKTG 2030 3.00