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SB/MKTG 4250 3.00   Retail Marketing Strategies


Course Description:

Retailing is a cornerstone of marketing because it brings together the two most important players in business - buyers and sellers. In this course the student will learn and apply such topics as category management, service quality, customer satisfaction, relationship marketing, and retention marketing to solve problems confronted by marketers in this rapidly evolving industry. Prerequisite: SB/MKTG 2030 3.00

Language of Instruction:

English

Course Schedule:

Fall/Winter 2017-2018 Schedule


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