AP/ADMS 4280 3.00 Social Marketing: Non-Profit Marketing and Corporate Social Responsibility
Examines marketing for non-profits, cause-related marketing and Corporate Social Responsibility, including business and media ethics, from a marketing perspective, focusing on problems that arise in an organization's product, pricing, distribution, and communication/PR strategies. Students learn how to market not-for-profit organizations, activities and ideas and how to incorporate social marketing in the management of for-profit product and corporate brands.
Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, 2) for other students, a grade of C+ or better in AP/ADMS 2200 3.00. Course credit exclusions: None.