York Course Web Site
Current Course Search By ...
Search By Subject
Search By Term
Search By Course Title
Search By Instructor
General Education Course
eLearn Course Search
After 6pm Course Search
Weekend Course Search
Advanced Search
View Active Course Timetables
My Class Schedule ...
Plot My Timetable
Timetable Help
Exam Information ...
Search Current Exam Schedule
My Exam Schedule
Exam Conflicts
Building Acronyms
Deferred Exam : FAQ
Religious Obersevances
Course Search By ...
Historical Course Search By Faculty, Subject, Number
Historical Course Search By Title
Course Evaluation Search
Course Evaluation Search FAQ
Course Evaluation Search Results
Course Information ...
Important Dates
Lecture Schedules
Lecture Schedules
University Calendars

AP/ADMS 4265 3.00   Marketing Research II

Course Description:

Elaborates on how marketing analytics can be used to transform research information into strategic insights about the business, the markets it serves, and its competitors. The process by which analytical insights are created and leveraged to drive marketing decision-making is examined in four strategic contexts: 1) forecasting new business opportunities; 2) creating customized products to meet consumer needs; 3) segmenting and targeting markets to galvanize customer response to new offerings; and 4) developing compelling sales stories to establish channel access and support. The development and application of research and analytical knowledge and skills is fostered with lectures, classroom discussions, assignments and presentations. Prerequisites: AP/ADMS 4260 3.00

Language of Instruction:


Course Schedule:

Fall/Winter 2017-2018 Schedule

York Course Website Version 2.1.7 (Jul 24, 2017)
Copyright 2005-2018 © York University