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AP/ADMS 4260 3.00   Marketing Research I


Course Description:

Examines how problem definition, research design, data collection, sampling and data analysis influence the quantity, quality and value of research information used for marketing decision-making. Students learn to specify, gather, analyze, interpret and report research information and to apply this knowledge by analyzing a real world data set using statistical software like SPSS. Prerequisites: For students in the Honours BAS program, 72 credits including AP/ADMS 2200 3.0 and AP/ADMS 2320 3.0. For other BAS students, (a) a grade of C+ or better in AP/ADMS 2200 3.0 and (b) AP/ADMS 2320 3.0. For non-BAS students (a) a grade of C+ or better in AP/ADMS 2200 3.0 and (b) ADMS 2310 3.0, HH/KINE 2050 3.0, AP/ECON 2500 3.00, AP/POLS 3300 6.0, AP/PPAS 3300 6.0, HH/PSYC 2020 6.0, OR HH/PSYC 2021 3.0, OR such other courses as may be deemed acceptable in lieu of AP/ADMS 2310 3.0. Prerequisites for AP/ADMS 4260 do not imply general equivalency between courses listed. PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits including AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005), or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005). Course credit exclusion: AK/ADMS 4260 3.00.

Language of Instruction:

English

Course Schedule:

Fall/Winter 2017-2018 Schedule


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