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AP/ADMS 4255 3.00   Customer Relationship Management


Course Description:

An examination of principles, methods, and strategies for building collaborative buyer-seller relationships that create competitive advantage for the firm by identifying, differentiating, and interacting with profitable customers and customizing product/service offerings for them. Prerequisites: 1) For students in an Honours program, 72 credits including AP/ADMS 2200 3.00, or 2) for other students, a grade of C+ or better in AP/ADMS 2200 3.00. Course credit exclusions: None. PRIOR TO FALL 2009; Prerequisites: 1) For students in an Honours program, 72 credits including AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005), or 2) for other students, a grade of C+ or better in AK/ADMS 2200 3.00 or AK/ADMS 3200 3.00 (prior to Summer 2005). Course credit exclusion: AK/ADMS 4255 3.00.

Language of Instruction:

English

Course Schedule:

Fall/Winter 2017-2018 Schedule


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