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AP/ADMS 4250 3.00   Marketing Strategy Development and Implementation


Course Description:

Provides integration of knowledge from diverse areas of Marketing. The focus is on situation analysis, development and justification of a firm's marketing strategy. The course may include a marketing simulation with teams managing their firms. Additional assignments may include case studies and positioning analysis of real brands. Is best taken as a capstone course in the area. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall 2013), or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00 and AP/ADMS 3210 3.00 or AP/ADMS 4220 3.00 (prior to Fall). Course credit exclusions: None. PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits, including AK/ADMS 2200 3.00 or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00. Course credit exclusion: AK/ADMS 4250 3.00.

Language of Instruction:

English

Course Schedule:

Fall/Winter 2017-2018 Schedule


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