Addresses the progressive need for businesses and individuals to leverage the internet for branding and commerce. Core components of this course include Search Engine Marketing, Social Media Marketing, Online Consumer Behaviour, ethical and legal considerations, and commonly used web analytics and programs. Assignments may include a digital
marketing plan for a real-life organization and an online self-branding profile.
Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00. Course credit exclusions: AP/ADMS 4245 3.00 (Prior to Fall 2014).
PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits, including AK/ADMS 2200 3.00 or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00
Course credit exclusion: AK/ADMS 4245 3.00.