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AP/ADMS 4240 3.00   Advertising and Communications


Course Description:

Covers advertising fundamentals with a focus on mass advertising (TV, print, outdoor), integrated marketing communication (PR, direct marketing, digital marketing, sales promotion), creative strategy and tactics, ad budgeting, and metrics for ad and media effectiveness. Assignments may include a project for a real-life ad campaign, case studies' critiquing, and metrics of media data. Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.

Language of Instruction:

English

Course Schedule:

Fall/Winter 2022-2023 Schedule

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