AP/ADMS 4240 3.00 Advertising and Communications
Covers advertising fundamentals with a focus on mass advertising (TV, print, outdoor), integrated marketing communication (PR, direct marketing, digital marketing, sales promotion), creative strategy and tactics, ad budgeting, and metrics for ad and media effectiveness. Assignments may include a project for a real-life ad campaign, case studies' critiquing, and metrics of media data.
Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00. Course credit exclusions: None.
PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits, including AK/ADMS 2200 3.00 or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00.
Course credit exclusion: AK/ADMS 4240 3.00.
Language of Instruction:
Fall/Winter 2017-2018 Schedule