This course describes a strategic and tactical framework to develop successful new products and services. Course topics include: critical success factors; development process, ideation, concept development and testing, project selection and portfolio management, cross-functional teams, the role of customers in innovation; product testing and market launch. Students will develop a business case for a new product idea of their own.
Prerequisites: 1) For students in an Honours program, 72 credits, including AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00. Course credit exclusions: None.
PRIOR TO FALL 2009: Prerequisites: 1) For students in an Honours program, 72 credits including AK/ADMS 2200 3.00 or 2) other students, a grade of C+ or better in AK/ADMS 2200 3.00.
Course credit exclusions: AK/ADMS 4235 3.00