This course focuses on the application of concepts, principles, and tools of marketing planning. The course is taught using the case method. Students analyze marketing problems and develop solutions to real-world situations. Course components include: situation analysis, segmentation, targeting, positioning, marketing strategies, evaluation and control. Assignments may include creating a real-life marketing plan for a for-profit or not-for-profit organization.
Prerequisites: 1) For students in an Honours program AP/ADMS 2200 3.00, or 2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
Course credit exclusions: None.
PRIOR TO FALL 2009: Prerequisite: AK/ADMS 2200 3.00.
Course credit exclusion: AK/ADMS 3220 3.00.