Introduces students to the general perspectives currently taken in the study of consumer behaviour. Emphasis is on consumer decision processes and the influence of social, cultural and psychological factors on how consumer behaves.
1) For students in an Honours program, AP/ADMS 2200 3.00, or
2) other students, a grade of C+ or better in AP/ADMS 2200 3.00.
Course credit exclusion: AP/ADMS 4220 3.00 (prior to Fall 2012).