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AP/ADMS 2200 3.00   Introductory Marketing

Course Description:

Covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan. Course credit exclusions: None. PRIOR TO FALL 2009: Course credit exclusions: AK/ADMS 2200 3.00, AK/ADMS 3200 3.00 (prior to Summer 2005).

Language of Instruction:


Course Schedule:

Fall/Winter 2017-2018 Schedule

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